Setting the Standard: Why “Good Enough” Isn’t Good Enough at Diamond Polish & Coatings
- Colin Johnson
- Oct 16
- 2 min read
In the concrete and coatings industry, standards exist for a reason — they ensure safety, performance, and consistency. But at Diamond Polish & Coatings, we’ve made a commitment that goes beyond simply meeting those standards. We’ve built our entire company around this belief: Don’t just hold the standard. Set the standard.
Our People Set the Pace
It starts with our team. Every employee — from the field crew to project leads — carries a shared sense of ownership and pride in the work we do. We believe craftsmanship isn’t a lost art; it’s a daily discipline. Our employees are trained not only in technical skill but in accountability, communication, and the mindset that every floor carries our name. When you set the standard, it means doing the right thing even when no one’s watching.
Integrity Isn’t a Buzzword
In an industry where shortcuts are easy and deadlines are tight, integrity matters. We don’t cut corners, we don’t bury mistakes, and we don’t sacrifice quality for speed. Holding fast to our ethics — in how we treat our clients, our partners, and our team — is what builds lasting trust. At Diamond, our reputation is earned job by job, handshake by handshake.
Excellence Through Innovation
Setting the standard also means embracing innovation. We constantly evaluate the newest materials and methods to ensure we’re using products that deliver performance and longevity — not just what’s cheapest or most common. Our polishing and coating techniques evolve with every project, and we invest in technology that helps our clients get better results, faster.
The Standard We Set Reflects Who We Are
At the end of the day, our goal isn’t to be the biggest — it’s to be the benchmark. When clients walk across a Diamond floor, we want them to feel the difference that comes from integrity, precision, and pride.
Set the Standard. Hold the Standard.That’s not just our slogan — it’s our promise.
